Study: LinkedIn Positioned To Become First Global Economic Graph, Business Platform On Par With Google And Facebook

LinkedIn is positioned to become the first global economic graph with the ability to mine the transactions of an emerging data economy. That’s the conclusion of a study by faberNovel, a Paris-based consulting group that has published the results of its work with a detailed 127-slide report titled: LinkedIn, The Serious Network. FaberNovel has a history of doing reports about the tech giants. As Ingrid Lunden wrote, last year it examined?why Facebook at that time was the perfect startup. And in years past, the firm has published reports about?how Amazon controls e-commerce,?how Apple dominates, and?what could go wrong with Google. The company chose Linkedin for its expertise in data analytics and algorithms, which has helped LinkedIn become far more than a site to post a resume. Instead, FaberNovel argues, LinkedIn is positioned to become a mega business platform. Since its start 10 years ago, LinkedIn has become the place for people to network. In recent years, though, it has started pooling the data, becoming one of the early adopters of open-source data technologies, such as Hadoop and Lucene/Solr for search. It has one of the most-recognized teams of data scientists who have learned to shape the data to create what CEO Jeff Weiner calls a global economic graph. It’s through the understanding of its users’ interactions that LinekdIn is establishing a platform that could put it in a position to emerge as an enterprise services provider and a player in the CRM market. LinkedIn understands the new concepts of business, particularly the transition from hierarchical to network-based organizations. The trend is to treat business as a graph more than a top-down organization with centralized communications and infrastructure. The company is adapting to this change in how an organization functions by focusing on talent as the center of its network. This provides the basis for developing products and services that span recruitment, as well as the expansion into the CRM and media markets. FaberNovel argues that the data LinkedIn collects and efficiently analyzes will help the company realize what LinkedIn CEO Jeff Weiner calls the company’s dream to create an economic graph that identifies the connections in its vast talent network. It’s by connecting the data that LinkedIn will continue to better its real-time analysis. Growing Fast LinkedIn is still small compared to its competitors in terms of revenue, but it is the fastest-growing talent network in the world with 225

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